McDonalds, a familiar presence
In September 2010, photographer Takashi Homma held a solo exhibition entitled ‘M’ at Tokyo’s Gallery 360°, which became the talk of the town. These photographs were released for sale in conjunction with the exhibition. The name of the exhibition – ‘M’ – is taken from McDonald’s. For close to ten years, Takashi Homma has continued to photograph McDonald’s restaurants around the world. McDonald’s had been a familiar presence in his life ever since his childhood, making McDonald’s a natural choice as a subject of his photography, in his quest to capture the ordinary everyday. The sights portrayed in these photographs will appear strangely familiar to the viewer, no matter where he or she comes from. This alone could be proof of how effectively McDonald’s has been able to sell its brand throughout the globe.

McDonald’s in New York
The McDonald’s was taken in New York. Mc Donald’s is lightening in the dark. Athough the photo was taken in New York, it is hard to tell the location by image itself.

Detail of the artwork.

Photograph in silkscreen print
For the exhibition ‘M’, Homma tried developing his photos on silkscreen for the first time. Homma made utilised colour proofs for silkscreen printing to ensure the colours would be captured his image accurately. After many times of trial, this artwork was born. The artwork looks a little roughly printed but it was done intentionally to create a different atmosphere from the photograph he takes. Please check it in details, you can see the dots covered one by one and making up this atmospheric effect.

detail of the McDonald shop　　　　　　　　　　　　　　　　　　　　　　　detail of the “M” mark

detail of the shop entrance

detail of the light on the top of mcDonald shop

detail of the black area which actually consist of check patterns